Director Susi Ganesan's Thiruttu Payalae, released a couple of weeks ago, is reportedly doing well.
Now, the director has announced a reward of Rs 15,000 for those who give information on the pirated VCDs of the movie doing rounds.
The announcement comes in the wake of a seizure VCDs of the movie at Burma Bazaar by the director himself.
Susi, who caught a couple of traders selling pirated VCDs called the police and handed them over to the police in person.
It may be recalled that Cheran had carried out a similar raid a couple of months ago at Burma Bazaaar.
Thiruttu Payalae, the brilliantly scripted movie, is proving to be the dark horse and is running towards the winning post.