Suriya, Srikanth, Gautham Menon all joined hands to launch the 'Fuel Card' at the Sathyam Cinema complex in Chennai.
Fuel is a pre-paid movie card to watch movies at Sathyam Cinemas.
The card can be used for buying tickets online or at ticket counters and for purchasing food and beverages at concession counters at the multiplex.
The Fuel starter pack, costing Rs.300, contains a pre-paid card worth Rs.250.
Fuel cards can be recharged in increments of Rs.100.
Fuel cards can be used instead of credit cards for all transactions at Sathyam Cinemas.