When rumors of Vijay beginning his next Murasu on 14 April spread, the theatre owners belonging to South Arcot and North Arcot districts have decided to go on fast on the day condemning the 'callous nature' of the actor and his father.
They have announced that they would go on a hunger strike when his next film is launched if the issue is not sorted out before commencing its shooting.
The ball now lies in Vijay's court.