When 'Brahmotsavam' completed its 50 days run, we disclosed the news that the film might be completing its hundred days run in Vishwanath Picture Palace of Chilakaluri Pet. And our predictions have been proved right. The movie successfully completed 100 days run with full of deficits in the same theater.
Long back, when there was a war of centers happening among big heroes films, 50 day centers and 100 days centers of films would get prominence and the success of films was measured in terms of its running centers.
Now that the scenario has been changed and the first week's collections decide the entire status of the films, long run centers have got no significance. Even then, if at all any super hit film runs 50 days or 100 days, it can be justified. However, a film, which has been considered the double disaster by trade, shouldn't have run maximum days. But then, 'Brahmotsavam' broke the ice and made it impossible to be possible.