He is well-known among the film circles for his innovative in-film branding. There is no denying his close proximity to film-makers, actors and other technicians within the industry.
Given his immense love of the glamour world, he has helped with the making of many smaller films.
Popularly known as Kalamandir Kalyan among the film fraternity, he happens to be the owner of the store. So it is little wonder that various upcoming and latest Tollywood actresses are regularly spotted as a part of events at his store.
While it is well-known that actresses themselves make money while coming to such promotional events, in this case, Kalyan's popularity precedes their demands and most of them come to his store out of goodwill and the personal rapport they share with him.
Kalamandir Kalyan is particularly concerned about small budget films, though he does his best to come up with innovative concepts that work for various film-makers he is associated with.
