The latest buzz from B-Town is that the gorgeous Deepika Padukone has given food for thought in the campaign to her fashion line brand, 'All About You - by Deepika Padukone.' Bollywood diva's fashion brand for women, in association with Myntra today launched its first brand campaign highlighting its core philosophy.
Centered on the theme- 'You are your biggest strength' and can conquer anything when 'you are with you', it celebrates an individual's personal strength as she takes on personal and professional challenges in life, devoid of all external influences.
Going by the ideas shared by the 30-year-old actor, lyricist of the latest TVC came up with the lyrics 'Tere Saath Tu'. The crux of the TVC as it is rightly mentioned is 'Tere Saath Tu' which revolves around an individual's self belief.
It is ironical that the lyrics of this TVC are in complete opposition to Deepika's chartbuster song, 'Agar Tum Saath Ho'. The song featured the actress longing for companionship in Love, while the video of 'All About You's TVC, the 'Bajirao Mastani' actress is seen shunning external support and believing in her inner strengths.
The campaign, which celebrates individuality and ones inner strength, has been given a direction by the actress herself. The actress showed her creative side by sharing her thoughts; this further gave direction to her team to design the campaign in an effective manner.
While the screenplays of both these content pieces are in completely opposition, both 'Tere Saath Tu' and 'Agar Tum Saath Ho' rightly highlight instances in one's life, where we are ought to undergo respective emotions. It is fascinating, how beautifully Deepika has presented both these diverse emotions and life phases to her audience, giving both a notion of self realization and motivation.
