Sleaze is here to please. And who are we to disagree! "Grand Masti", Indra Kumar's homage to hefty horniness has opened to a massive thundering ovation with youngsters thronging theatres in droves to watch the certifiable sex comedy.
This celebration of sex, sleaze and bust seems to have caught the nation's fancy.
The reports coming in from all over the country are enormously encouraging. And producer Ashok Thakeria who has teamed up with director Indra Kumar to make movies for 30 years is as pleased as a punch.
"We knew we'd get the audience in. We were very clear about our intentions with this one. When we had gone for censor certification we had right away asked for an 'Adults' certificate.
"The members of the Censor board were shocked that we didn't even ask for a 'UA'. But why should we, when we were certain that it was meant for an adult audience?" said Thakeria.
"Grand Masti" was stopped by the courts in Punjab, Haryana and Rajasthan. But the order was lifted just in time.
Relieved and happy Thakeria says: "Aamir Khan asked us what kind of cinema we were making. We told him we are as clear about our intentions while making 'Grand Masti' as Aamir is about his cinema. We are not the least apologetic about what we have made."
"If we've ended up offending people with our brand of comedy then why are shows going full everywhere? Long queues of people are being turned away from theatres. Extra shows are being added to many theatres," he added.
Not only the producer but Trade analyst are also surprised with the "bumper response" to the film.
"Seeing the bumper opening of 'Grand Masti' it looks like a winner. The repeated success of dumb brain-dead films proves we have a huge audience for such films. Sleazy sex comedies with double-meaning dialogues were and would continue to be in demand," said Amod Mehra.
Added Tarun Adarsh: "Sex and sleaze can never go out of fashion. The terrific opening of 'Grand Masti' proves it. The masses as well as the youth love it."
And we really can't question success, can we?