Karthik Subbaraj directorial ‘Iraivi’ is easily one of the much anticipated films of 2016, which is going to storm into the silver screens by June, 3rd.
The songs and teaser videos of this multi-starrer flick have been phenomenally getting positive responses. And now, the team ‘Iraivi’ has initiated a new way of promotion. 500 auto-rickshaws in Chennai will play the film’s trailer and songs.
This is sure a novel idea of promoting a film, and Karthik Subbaraj as usual stands out for his creativity.
The film starring Vijay Sethupathi, Anjali, Bobby Simha, S.J.Suryah, Kamaline Mukharjee and others has been produced by C.V.Kumar of Thirukumaran Entertainments banner.
