Box office analysis-March 27 , 2008

First weekend performance of latest release

Months after the release of OM SHANTI OM and WELCOME, a film has managed to take a stupendous opening at the box office. RACE, the film which Bollywood was looking forward to after a relative lean 2008 (that only had JODHAA AKBAR making a mark), has got audience back into the theaters.

The film has worked all over, whether A, B or C centers, and is drawing all segments of audience with family crowds as well as student community thronging the theaters. In addition, RACE has turned out to be one of those few films which has broken single screens v/s multiplex audience and taken an exceptional opening all over.

The way things stand today, this Abbas Mustan directed film is all set to break the 35 crore barrier when it comes to first week's collections. If it does so (which looks quite positive as of now), RACE would only be the fourth film to do so after OM SHANTI OM (40 crores), WELCOME (35 crores) and DHOOM 2 (35 crores)! Abbas Mustan are certainly back in the 'race'!

Last week's movies

There was no new notable film release last weekend.

From the past

BLACK & WHITE has proved many a trade analysts wrong with the way it performed in it's second week. As indicated in last week's column, the film's collections were not up to the mark but certainly not horrendous. However, though it seemed that in second week BLACK & WHITE won't be able to recover from a disappointing opening, it wasn't the case to be as the film fell by only 45%. Now that's quite reasonable considering the fact that it earlier seemed all dead for this Subhash Ghai venture. Yes, an open week and tax exemption did help but at the end of the day what matters is the inflow of moolah.

The film managed to get close to 2 crores in it's second week hence bringing the overall collections to a respectable 5.25 crore. For a moderately priced film like BLACK & WHITE, this is good money which brings the film to coverage status. Whatever comes from here is a bonus and Ghai would be happy that his film hasn't quite been rejected as some wanted him to believe on the day of the film's release.

JODHAA AKBAR - Now the movie is turning out to be a VIVAH when it comes to trending and that too on a higher side since the collections are turning out to be quite consistent week after week. When compared with weeks before this, it's 5th week should be considered to be the best when compared with the rest since the film fell by less than 15%. Yes, you read it right - 15%!

With as much as 4.5 crores coming in, the film has now crossed 58 crores mark and looks all set to make it 60 crores as the week draws to a close. Now that's commendable because while doing so, it would have achieved the 60 crore milestone in 6 weeks, something which TAARE ZAMEEN PAR did in 12 weeks! JODHAA AKBAR continued to be amazing all over with Mumbai bringing more than 60 lakhs and Delhi being quite good at 50 lakhs!

Coming to TAARE ZAMEEN PAR, it too had just 15% fall, hence adding another 30 lakhs to it's total. As it approaches a 100 days run at the theaters, the film's collections stand at 60.5 crores. Now can we have the film's DVDs being out please? It has been quite some wait and film lovers are dying to own a copy for their home video library!

In the future

ONE TWO THREE is the sole notable release of the week and though RACE is doing super strong business at the box office, superb promotional campaign by the makers of ONE TWO THREE would ensure that the film doesn't go unnoticed. Promising to be a laugh riot, the film looks like a run ride in the offering.

With exams season coming to an end and students looking at having a quota of their films, ONE TWO THREE should take a reasonable (50%-60%) opening at the box office. Now even if it does that, it has a real chance of making an impression since the overall product appears to be a mass entertainer which should manage to find an audience for itself courtesy word of mouth.

5 Comments

Recommended News

Recent News

Ranbir Kapoor Says Prabhas Impressed Him Ranbir Kapoor Says Prabhas Impressed Him The series of laurels on Prabhas for his performance in Baahubali 2 The Conclusion continues and most times it comes…… Boxoffice! Aamir Khan's Dangal grosses 300 Crores within a Week Boxoffice! Aamir Khan's Dangal grosses 300 Crores within a Week Aamir Khan's Dangal has turned out to be a money spinner this year end.The film based on the life of…… The Best Film of 2016 announced The Best Film of 2016 announced About 23 Film Critics assembled to pick up the finest feature films, actors and technicians of Bollywood for the year…… The Best Film of 2016 announced The Best Film of 2016 announced About 23 Film Critics assembled to pick up the finest feature films, actors and technicians of Bollywood for the year…… YOU WILL BE SURPRISED TO KNOW DANGAL’S MONDAY COLLECTION ALONE YOU WILL BE SURPRISED TO KNOW DANGAL’S MONDAY COLLECTION ALONE Aamir khan’s Dangal is making waves world over and carries both the tags, critical acclaim and commercial success along with…… HAPPY BIRTHDAY SALLU BHAI! HAPPY BIRTHDAY SALLU BHAI! Salman Khan celebrates his birthday today (27th December).  The actor turns 51! Salman had just one release in 2016 which…… Aamir Khan’s Dangal astonishing 4th day collection Aamir Khan’s Dangal astonishing 4th day collection Aamir khan’s Dangal is making waves world over and carries both the tags, critical acclaim and commercial success along with…… Aamir Khan’s ‘Dangal’ continues its dream run in South India Aamir Khan’s ‘Dangal’ continues its dream run in South India Disney’s Dangal continues its dream run at the box office. The Tamil and Telugu dubbed version of the film which…… Dangal Enters 100 crores Club in Three days Dangal Enters 100 crores Club in Three days Withstanding the demonetisation effect and also making waves with its highly emotional content, Aamir Khan's latest film "Dangal" unleashed it's…… Aamir Khan gets shock on Facebook Aamir Khan gets shock on Facebook Aamir Khan’s Dangal movie, released on Friday, is running to packed houses. While it collected Rs 30 crore on first…… More Hindi News