By now all the followers of Bollywood music channels know that the squabble between T-Series and ETC is for real with the promotion of all albums on the music label stopping on the music channel.
The films that have been hit most by this incident are new/upcoming releases by T-Series like 'Ahista Ahista', 'Anthony Kaun Hai', 'Rocky', 'Dil Diya Hai' and 'Lagey Raho Munnabhai' amongst others since the majority of the song promotion has traditionally happened on ETC channel. All this means too many vacant slots for ETC that have been used to its best advantage by none other than 'Omkara' that also marks the debut of EROS music. This is the reason why at any point of time, the only song you hear on the channel is 'Beedi Jalayi Re'. Picturised on Bipasha Basu and Viveik Oberoi, the song by Sunidhi Chauhan is already a craze all over.
Some of the only other albums/films for which promotion is on at ETC are Hollywood flick 'Pirates of the Carribean', 'Jaane Hoga Kya' [surprising, since it's on T-Series], a Reshammiya compilation album "Himesh Rocks" [on TIPS], a pop album by an upcoming music company and just an other odd album or two!
