It's not just B town box office that is ruled by Katrina Kaif. Even the brand bandwagon can't stop rooting for this Kat who's got the cream and then some more! First she managed the unbelievable, seven hits back to back and now she has got the brands eating out of her pretty hand.
Katrina has proved to be a lucky mascot not only for her producers and directors but also corporates whose products she endorses.
Starting with Veet, the hair removing cream she endorses. If V is for Veet (that has Katrina as their brand ambassador), V is also Victory for Katrina Kaif. With Veet's entry the market is now growing at 21% between 2004-07 (Volume - MT, Compounded Annualised Growth Rate, A C Nielsen).
"The AC Nielsen Share Report and the sales figures have left us estatic," said Mr. Chandan Mohan Sethi, Chairman and Managing Director, Reckitt Benckiser (India) Ltd. He added, "Veet which is preferred by women all over the world, has become a favourite with women in India as well. Our research shows that women are recommending Veet to their family and friends, which is a great
endorsement for any product! All over the country, women are tuning into the Veet benefit of ' superior smoothness and confidence." He further added, "Veet is a key brand for Reckitt Benckiser and we will continue to invest heavily behind the brand."
Katrina will continue campaigning and be the main protagonist of Veet. "That's without doubt," Chandan Mohan Sethi said.
Nakshatra diamonds has a similar story to tell. Sources at Gitanjali (the name behind the diamond brand) reveal that the sales of Nakshtra have tripled since Kat came on board as brand ambassador. "The sales have really rocketed!"
The Nakshatra campaign centres around the ' Goddess of luck'. "Katrina is the goddess of luck. Shes not only been lucky for her films but also for us." Says the ecstatic source.
Goes without saying that Kat is indeed a lucky mascot!
